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Shein has filed to go public.

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A line of shoppers get the first opportunity to shop on the opening day of fast fashion e-commerce giant Shein,

There Shein Goes

The Story

Shein has filed to go public.

Walk me through it.

In recent years, the fast-fashion company has won over tens of millions of customers with its cheap, on-trend clothing, including jeans and skirts as cheap as $10. Shein’s rise in popularity can also be credited to the #Sheinhaul videos on TikTok. The brand’s shoppers mostly include Gen Z and millennial women who are reportedly willing to dish out as much as $100 per month on clothing. Some love the company for its affordability. Others accuse it of everything from design theft to harming the environment to using forced labor. Shein attempted to restore its public image by inviting influencers to check out one of its factories in China. Now, it’s getting ready to hit the IPO circuit.

Why now?

It’s worth asking. Companies have steered clear of the IPO process in recent years, with many turned off by rising interest rates. Shein’s got cold feet before, too. But now, it’s ready to go against the trend, aiming for a public listing in the US next year. First: the company faces scrutiny from the US Securities and Exchange Commission — and Congress. Shein knows Congress is suspicious of its ties to China and moved to Singapore. Meanwhile, 16 attorneys general this year asked the SEC to make sure Shein isn’t using forced labor.

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Shein’s valuation last year reached $100 billion — surpassing Zara and H&M combined. Earlier this year, that valuation was at $66 billion. In either case, if Shein is cleared to go public it could be one of the biggest IPOs in years — at a time when most other companies are steering clear.

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What it’s giving...

Tuesday.

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